In case you haven't heard, blogging is in. Just how in is it? Well, 2.7 million blog posts are published every single day. Tumbl alone has over 319 million blogs created in the last five years. And it doesn't stop there, just look at how quickly this daily counter of published blogs goes up.
So, unless you've been cut off from civilization for the past 35 years à la Brendan Fraser in Blast From the Past, you should be very familiar with how popular blogs are. They're an excellent way to communicate your beliefs, feelings, inspirations, and random thoughts to millions of people all across the globe.
But despite their broad reach, individual bloggers can still find it difficult to stand out among the rest of the World Wide Waste. Even bloggers with thousands of readers can struggle with keeping things new and exciting for their readers. So while the blog format is very much alive and well, a new twist on an old platform is needed. That twist is live user engagement.
With traditional blogging, writers make a post and then leave it for their audience to read later. They sometimes respond to user comments, but that's not the norm. Live user engagement in the form of an interactive Q&A chat turns this paradigm upside down. It doesn't replace the tried and true blog format, but is a supplement that enhances the user experience by letting your fan base ask you whatever their heart may desire!
Consider the possibility. Once a month try NOT making a blog post, and instead field questions and comments from your users in a live chat. It's easier to do than you'd think. Just check out this post explaining how to set it up, or go to www.jotcast.com and click Create Chat. And of course remember to tell your readers in advance when you'll be starting the chat.
I haven't even gotten to the best part yet. Don't worry, here it is...you can put the chat directly into your blog! Don't believe me? Look below! I created an ongoing chat and placed the HTML into my blog. Pretty nifty right? Just don't expect me to reply to your comments right away. Happy blogging!
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